The brief
Independent artists lose their audience and their income to middlemen. Reng was started so they would not: a place where people, not an algorithm, choose what gets heard, and where artists keep their music and their audience.
All work
Reng
A social music platform for independent artists, designed and built end to end: product, brand, icon system and the full stack. Live on the App Store and at reng.studio.
- Client
- Reng
- Scope
- Product design, brand identity, iOS and web app, investor film
The product
Anyone can listen first: every track plays a 30-second preview before an account is needed. Listeners follow, like and build playlists, artists publish and see who listens, and venues run their own stages. AI-made music is welcome and simply carries an AI tag.
The interface is warm, quiet and small, in cream glass, with a gold drop for the like and a custom set of hairline icons in place of words wherever possible.
The build
One code base runs the web app and the iOS app, with native push notifications, Sign in with Apple and Google, English and Persian with right-to-left layouts, reporting and blocking for user content, and account deletion built to App Store rules.
3account types: listener, artist, venue
2languages, one right-to-left
30 spreviews before sign-up
1code base for iOS and the web
