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MORVA

A complete identity and online store for MORVA, a handmade clothing label rooted in the craft of southern Iran.

Client
MORVA
Scope
Brand strategy, identity, custom lettering, online store, lookbook direction
Year
2026
The MORVA store on a laptop and a phone: the logotype on cream.

The brand

MORVA makes everyday clothing of the south: garments of craft and handwork, simple and made to last. The range is built in three tiers, from small pieces to signature garments, so the label can grow without losing its focus.

The identity

A cream-and-black system with nothing extra. The logotype moves like ink. The mark, the icons and a full alphabet are drawn from the tattoo traditions of southern Iranian women, and the same motifs return as embroidery on the clothes: anchors, palms, fish and stars.

The store

A custom store with collections, product pages, cart and checkout, built for two languages. The lookbook follows one locked direction, created with AI and finished by hand: a warm amber grade, a single warm light from behind, arches and curved walls.

MORVA visual language: principles, elements, the mark, category icons and Latin and Persian alphabets.
The visual language: three strokes, dots for rhythm, one vertical axis.
A model in an embroidered linen suit between dry palms.A white dress with black tattoo motifs.A black dress with red motifs on a rooftop.A black two-piece set by a sheer curtain.
Lookbook: one warm light, one grade, the motifs in thread.
The MORVA collection page.A MORVA product page.
The store: a collection and a product page.

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